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More often than not, when we think of franchise opportunities, we tend to think of businesses with a physical Main Street, strip mall or commercial office presence. However, home-based franchises are now one of the most popular franchise sectors out there. If you are interested in starting a home-based franchise business, here are six points to consider in your research Read More

Your credit score is about more than getting a good interest rate. It also affects your insurance premiums, and can even affect job offers. Make sure that your credit score is what it should be Read More

Sometimes sales get stalled due to numerous reasons. Here is a great way to help remove fear, uncertainty and doubt and to get the sale Read More

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead Read More

Together they were responsible for the deaths of an estimated 120 MILLION PEOPLE!

Yet Hitler, Mussolini and Mao are spokespeople and marketing figures...What the F%$# Read More

When, in 1970, the INSANE writers at Monty Python decided to do a skit based on the "meat-like" product SPAM, the folks at Hormel Corp. were appalled!

Little could they have known the incredible BOOST it would give to their product Read More

A study insists use of small business credit cards was helpful in increased revenue and job creation between 2003 and 2008. But since the study was completed just before the worst part of the recession hit, we are left to wonder about the real impact of so much credit. After all, other sources insist that unpayable loans and low customer spending led many businesses to close. I wonder if any of them had run up big bills on their small business credit cards. Read More

You might think financial reform is all about Wall Street, but consumers on Main Street will see some changes, too. Here are some of the biggest changes consumers are likely to see from the financial reform bill Read More

I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, some still do!), there are a couple of points that may help them see the light Read More

There are some things that every business needs to "get" about the web so that they can make informed strategic decisions about what might work for them and what impact the Internet can have in their business. Here are some facts and figures that might help with the process Read More