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In this world of uncertainty, unclear outcomes and a questionable future, how do business executives make decisions? Data, facts, and a reliable forecast are all increasingly important factors in how funding is determined across organizations.
This post centers on the virtues of predictability, a Read More

With only a few weeks left before the end of the year, instead of making a mad dash to the mall, make a mad dash to your accounting books and look for some last minute ways to save money, spend money and prepare for the 2011 tax season. It’s not too late to get your books in order for ... Read More

ForeSee Results recently released a holiday benchmark of shopper satisfaction with online retailers. It reports that the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago durin Read More

In today’s economy you would think that companies would be doing everything they can to not only get new customers, but keep the ones they already have. Unfortunately that’s not the case. Some companies are clueless or simply don’t care.

But there are other companies out there that do totally G Read More

And then there are days when leading a small business is distressing. In fact, the origin of the word, distress, means to pull apart. And pulled apart is not so far off the mark... Read More

Social media monitoring is an essential component of many PR plans. We recently spoke to PR pro Alex Greenwood about the importance of social media monitoring for public relations and the importance of using monitoring to avoid PR disasters. Read More

I just finished reading The Art of Choosing by Dr. Sheena Iyengar, a professor at Columbia University. In the book she says that humans have two routes for processing information, the automatic system and the reflective system.

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Social gaming is a lot like Marmite. Half of people see them as a waste of time, whilst the other half could happily fill their days playing Word Challenge, Texas Hold-em and Mob Wars. With over 50% of social network users estimated to play them, social gaming is big business, and generating millio Read More

Expert advice is a huge industry. Today, there is an endless supply of experts that promise to solve your problems in the most modern, elegant way possible. Many experts have their clients best interests at heart and work to solve their problems as they appear. Unfortunately, there are experts out Read More

Learn to write Social Media Policy documents for Facebook, Twitter and LinkedIn. 7 Ways to Make Facebook Social Media Policies Useful. If the guidelines are not in place, you can hardly blame the employees if issues arise or there are customer complaints. Here are seven more ways to ensure your Fac Read More