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As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Hotel and lodge owners: Shhh, I have a secret to share: There exists a "lodging program" and you need to enroll in it. Indeed, anyone who needs hotel credit card processing or must accept credit cards for a lodging business should know about this mysterious program. Read More

Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer.

That my friends is the entire practice of marketing summed up in seven little words that make up what I call The Marketin Read More

A solid SEO strategy requires constant maintenance, a variety of optimization techniques, and a touch of creativity - all things necessary to baking a great batch of cookies! Read More

Just a few words of advice to new entrepreneurs. I still fall into this trap too from time to time. Read More

The question of course is — does blogging help drive your serp rankings UP in Google….and answer is — yes!

Evidence is in….and has been noted by many many others SEO types on line over the past year or so, but it’s taken us this long to arrive at our own empirical evidence that yes, if you blog Read More

The dream of retirement doesn't come free. You do need money to make it work. But how do you know how much you need? Read More

The volume of blogs in the blogosphere is huge. You are writing to encourage readers to come to your blog over others so blog content needs to be compelling. The icicles on my gutter reminded me of this today. They all looked the same until I looked more closely and saw the uniqueness in each. What Read More

Interview with Laura Roeder, Social Media Marketing Expert, on why she decided to work with small business owners as opposed to corporations, her business model, and more. Read More

It’s almost that time, when merchants are anxious, buyers are stressed out, kids are ecstatic and everyone is running out of time. If you’re a merchant, it may be too late to re-do your website, rethink your advertising strategy or stock more inventory. But there are some simpler things that you Read More