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Every entrepreneur knows what it’s like to face adversity. It comes with the territory, and includes cash-flow challenges, fickle customers, belligerent investors and unpredictable economic downturns. The best entrepreneurs tackle these one at a time without losing their stride or their passion and Read More

It’s time to take user onboarding seriously. Most apps have some semblance of onboarding since they don’t want to throw new users into the deep end of their product. But too often, the answers to users’ questions are buried in an IKEA-esque manual somewhere deep in the product rather than where (an Read More

How does inbound marketing integrate with sales processes? Let’s have a look at the attract, convert and close phase of inbound.
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Do you want to get started with online advertising but are not sure where to start? Have you spent lots of money on advertising but have little to show for it? While online advertising can be a goldmine for businesses, it’s easy to spend money on the wrong platform, targeting the wrong audience w Read More

Interested in boosting customer desire?
A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue. Read More

Videos are fun to create and exciting to watch. It is a powerful storytelling medium that makes content marketing fun, intriguing, informative and compelling to watch. But, are videos appropriate for all content types? Read More

Forget LinkedIn — it turns out that the latest social network where entrepreneurs share their thoughts and experiences in none other than Snapchat. With an emphasis on immediate interaction, top-of-mind conversation, and succinct commentary, the app that was once thought to be purely for young Mill Read More

There are many ways of promoting your business but don't forget also to interact with others. Using all available sources from trade shows to online world can boos your business to the highest levels. Read More

Mobile has become the preferred means of communicating and connecting for the majority of consumers. In fact, more than 80 percent of Internet users own a mobile device, according to Smart Insights.

Here’s a look at the basics of mobile marketing and why more small business owners have incorpor Read More

We can learn a lot from our brethren on the fiction side of the aisle, and in Episode 175 of the Content Marketing Podcast, author and content marketing expert Erik Deckers will show us how. Read More