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Churn is the enemy. Churn is the sickness that will kill your SaaS company. Redpoint VC Tomasz Tunguz showed us just how damaging churn is to the MRR of SaaS companies and how an adjustment of just 5% can make a massive impact. Churn is the rate your customers are cancelling their subscriptions to Read More

Colors play a major part in corporate branding. Why not try to influence how people respond to your brand with some smart color choices of your own?
http://bit.ly/1QMQPei Read More

By both auditing our startup's internal practices that have been working, and by email interviewing several small businesses about what they do to go 'above and beyond' for customers, I worked to put together a list of ways small businesses and startups can focus on garnering word of mouth marketin Read More

This week, you don’t even have to leave your office to get great small business expertise and advice. But if you’re looking for a little work/business getaway, a trip to San Francisco could only be a month away.
On March 8, Small Business Trends and Biz2Credit will be hosting an online webinar. In Read More

Today, in this competition-stuffed world, standing out isn't easy. But with personal branding, it gets easier. Read on to learn how to stand out and get more customers. Read More

An upcoming webinar examines the future for small businesses run by women in today’s economy.
Sign up today for Women’s Small Business Outlook 2016 coming Tuesday, March 8, 2016, from 3 p.m to 4 p.m. EST. The free webinar is sponsored by Biz2Credit and Small Business Trends. Read More

Facebook has officially launched the long-tested Reactions feature, allowing users to emote with more than a simple like.

For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. Read More

Michael Aagard once stated:

"The copy you use in your buttons has major impact on your prospects’ decisions. Button color and design are important visual cues that tell the prospect where to click.

But in the last critical moment, the copy itself is what impacts the prospect’s final decision. Read More

When you think about marketing events, you probably think about conferences, seminars, or workshops. But what about job fairs? Open houses? Grand openings? Each of these events depends on having a good turnout to be successful. How do you get lots of people at your event? You market it smartly. Read More

Do you use an editorial or publishing calendar to come up with your posts? Here's why this common strategy has never worked for me (and what I do instead). Read More