BizSugar.com › Direct Marketing › 37 Proven Techniques To Create Compelling Call To Action Copy

Michael Aagard once stated:

"The copy you use in your buttons has major impact on your prospects’ decisions. Button color and design are important visual cues that tell the prospect where to click.

But in the last critical moment, the copy itself is what impacts the prospect’s final decision. In other words your CTA copy answers the question, 'Why should I click this button?'"

I found this article helped me to:
1. Optimize the call to action copy
2. Scientifically show the best colors that convert
3. Determine the optimal CTA button size and shape
4. Know where the CTA sweet spot is located
5. Learn how to test effectively and efficiently