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You may want to avoid opinions at all costs, when you buy a franchise. That’s right; even opinions from me (or other franchise professionals), serve no real purpose when you’re buying a franchise.

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How many times have we said, “If only I knew for certain this is what I am supposed to do”? Or better yet, we look back on a situation and say, “If only I knew then what I know now.” Well, here are 3 signs that it's time to start making an investment in digital marketing. Read More

Knowing that an opt-in newsletter is gold, we all work hard to create sendable content that will keep our readers interested and clicking through. In this we have total control, but sometimes find that our newsletter open rates are pitiful. It's not achieving what it's supposed to.

Now that we h Read More

Are you spending money on online advertising and seeing little to no results? If you’re like most business owners, you were told that online advertising has a much greater ROI than traditional advertising, yet after several months and thousands of dollars, you still can’t seem to make it work. Read More

Did you hear about the Blaze Pizza team member that almost broke YouTube recently? Check this out…
The place: Pasadena, California
The day: March 11th, 2016
The Blaze Pizza team member: Ron
The thing that almost broke YouTube: This video Read More

Ever wondered what to incorporate into your marketing strategy to increase the client base? Direct mail marketing is the answer if you want to reach as many customers as you can. This method has been tested and found to be second to none. Read More

You already know all about the popularity of coffee franchises. But if tea is more of your thing, there are also plenty of tea franchises for you to choose from. Read More

Content marketing is everything but new. In the B2B space, 88 percent of marketers use content marketing to attract audiences and build loyalty. And, on any given day, they and the rest of online users share 27 million pieces of content. Robert Caruso mentions that, “the total amount of digital con Read More

It's April 1 and that means it's April Fool's Day. This is the day that brands can have some fun with their message. For this edition of Friday Franchising News, we take a look at how the franchising sector is celebrating. Read More

Your public relations campaign has the ability to give you your highest returns on investment. Implement the right PR using modern technology and some of the classic techniques in a synchronized fashion. Below are some ideas that have worked for Fortune 500 companies. Read More