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A new move by Twitter answers the age old question which confronted them for years now: How to monetize Twitter? Apart from the millions that they are making from licensing their real-time data streams to Microsoft and Google, they are also looking into other areas to make money. Their answer to that is showing sponsored tweets on a couple of search pages.
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I am not an expert on maintaining focus. On the other hand, I have found a few principles and a couple of to-do's that if honored brought focus and results. See if they help. Or share a few of your own. Read More

Twitter should be the centre of all your marketing efforts and here is why. Lets look at an example for a small business. Read the full story here you will be glad you did Read More

What do you do if it doesn't work? What's your Plan B if your marketing, sales, strategic plan or your career tanks? You can't wait and figure it out when it happens. Here's how to decide when to when to change and how to develop your Plan B. It's better than being a deer in the headlights. Read More

Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.

follow-upMost marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. Read More

In sales, it's not who you know, it's all about who knows you and what you do. Letting people know what you do increases your chances of getting business through referrals. Read More

Maybe we should just stop reading the news. Either way, the only thing that matters is your personal experience and, in many cases, what your instincts tell you. We all have to be cautions in uncertain times but must also recognize when to take risk and build our own foundation for recovery and growth. Read More

The number one reason salespeople fail is that they aren’t really salespeople in the first place. The second reason salespeople fail is that, although they possess most of the attributes necessary to succeed in sales, they cannot temper the independence that comes with sales with the personal responsibility and self-discipline required to succeed. Read More

Since sales don't unfold in a straight line, sales people should not be surprised at getting "no" along the way. In fact they should be looking for way to get some "No's" to help the sale along. Read More

There's no doubt that Word of Mouth is one of the most salient, credible and effective forms of marketing. It is the Mecca of Marketing and the zenith of credible recommendation. Read More