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Did you know that by following a proper wrapped around a CRM system will typically increase your revenue per salesperson by 41% and decrease your sales and marketing costs on average by 23%. See other positive statistics for a CRM system. Read More

One of the fantastic things about the Internet is that there is no such thing as age discrimination when it comes to being successful online. It doesn’t matter if you’re 13 or 83 – you have as much chance as anyone to become rich and famous through your online efforts. To prove the point, here are 27 young entrepreneurs who are making their dreams a reality through online business.
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Salespeople represent their company’s brand as well as their own. They must behave and act in accordance with the values and meanings of those brands. Their ability to walk the walk makes and keeps clients. Acting inconsistently with those brand promises is a fast and certain way to lose clients. Read More

You’ve heard it before and it still rings true in today’s business world: it’s less expensive to keep an existing customer than to attract a new one. In fact this old maxim may hold even more water today due to recent economic belt tightening. So what can you do to boost your customer retention program? Read More

It’s easy for small businesses to feel like their brand-building strategy is at a disadvantage to those produced by global companies, but expensive campaigns aren’t necessarily better. Here are three ways to benefit from being a small company. Read More

Budgets for marketing are always tight, but these last few years, well, they’ve been stretched beyond tight.

marketing budgetSo, how do you decide where to invest the little money you have. Read More

You need to get people talking about your business. Period. Your product/service must offer an experience that compels customers to talk about you and recommend your business to their network of contacts. Of course, there’s a flip-side to this equation and that’s when someone has a negative experience with your business and they decide to share that information on social networks. If you exp Read More

What’s your biggest hidden asset in your business? Here's a 4 Step system to tap your biggest hidden asset in your local business. Read More

If you are a successful business owner, undoubtedly there will come a time when you will grow to a point that you have to start making some very important 'customer' interaction decisions. Your time will be highly taxed, you'll wake up to 100's of customer emails daily, you're ability to provide the same personal customer conversations and service will seem impossible. You will face what seems to Read More

On Monday I wrote a post about reviewing business performance, and I got lots of great responses in the LinkedIn groups where I posted it as a discussion topic. There were many different ideas about what metrics are most important, including customer retention, employee satisfaction, and marketing effectiveness.

Each of these measures are helpful, as are countless others. However... Read More