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More than $264 billion is spent annually for products bought by and for teens in the United States. As a small business, understanding a demographic worth over a quarter of a trillion dollars can help you better address their needs. And for this group, Snapchat (NYSE:SNAP) is the most popular socia Read More

Disclosing an influencer-brand relationship in blog posts, social media posts or other types of content isn’t just a good idea — it’s an actual requirement.
Small Business Trends caught up with Rachel Honoway, CEO of Performance Marketing Association at the recent Influencer Marketing Days confere Read More

Regardless of what anyone else tells you, running a business isn’t cheap or easy. In addition to the expenses you probably know about, there are a number of hidden costs of starting and running a business. I personally find that easily sneak up on you. It can even erode your bottom line if you aren Read More

The social media users are increasing every single day. The latest statistics showed that there were 2.46 billion social media users all over the world in 2017. And, this number is expected to rise above 3 billion in 2021. These statistics show how much potential social media marketing have.
Furth Read More

Businesses in several states and territories are struggling to recover after recent hurricanes. Harvey, Irma, Jose and Nate all had an impact on residents and businesses in the U.S. And for small businesses especially, recovery can be a lengthy process.
But the early stages of recovery can be crit Read More

Just a few years ago, Twitter’s Periscope interactive broadcasting service sounded like an interesting idea with possible business applications. But that was a few years ago. Now we know it can help businesses.
Prompted by Facebook Live and other services–and a huge set of use cases furnished by A Read More

As a business owner, you understand disruptive change is the new norm. Businesses can no longer rest on their laurels, assured their customers or competitors will remain in the same place. Competition has gone global and customers can now literally leave with a click. To complicate matters even fur Read More

The federal government is awarding more contracts to women owned small businesses than ever before. There’s still a long way to go. But for women who haven’t ever considered doing business with the federal government, it might be a good time to reconsider. Read More

New technology, trends and techniques are likely to have an impact on how you do business in 2018. These changes can vary depending on your business or industry. But members of the online small business community have lots of experience updating their online marketing and other operations. Here are Read More

What’s the one big secret to local marketing success?
To answer that question, you’ll need some input from an expert. And you can get just that with an upcoming Facebook Live event, “One BIG Secret to Local Marketing – with Rev Ciancio of Yext.”
The event takes place October 18 from 1 – 1:30 PM E Read More