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Just a few years ago, Twitter’s Periscope interactive broadcasting service sounded like an interesting idea with possible business applications. But that was a few years ago. Now we know it can help businesses.
Prompted by Facebook Live and other services–and a huge set of use cases furnished by Asia, where live chat broadcasting has become a $5 billion business in China alone—companies have woken up to the potential of interactive broadcasting over the internet.
Interactive broadcasting, where individuals and companies use their smartphone to host public video sessions that anyone can join, has become a major new communications medium that isn’t going away.