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We’ve been talking about video a lot lately, especially how it’s affecting the content marketing landscape for B2B brands. Video is a good way to pare down dense content into more digestible chunks, but it may seem like an unnecessary or overwhelming step if you’re not that familiar with that world Read More

We know from experience that social networks like Twitter and Facebook can result in purchases, conversions and other meaningful results for B2B and B2C brands alike. But that doesn't mean that it's easy to craft a social media strategy. The fact is, the spontaneity of social media can be slowed do Read More

There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision and to better their own lives as a result. But if you’ve never done it before, how do you begin? Read More

A recent adjustment in Facebook’s guidelines regarding pages has created a lot of buzz for brand marketers. In case you missed it, the section of Facebook’s cover image guidelines regarding the percentage of text allowed on a cover image has quietly disappeared. It’s important that brand marketers Read More

Having a mobile optimized site is a big deal. It opens up your content to a potentially new, wider audience, and it keeps potential readers and customers from getting frustrated while trying to pinch and zoom. Not only that, having a mobile-friendly web presence will put you in good standing with G Read More

Still using static images in your email blasts? It might be time to switch up your format. Research has shown that video and e-mail marketing can increase CTR by more than 90%, not to mention drive traffic to your YouTube account. If done right, video in emails can be extremely effective. What do y Read More

Burberry and Google caught tech writers’ and marketers’ attention a couple of weeks ago when they introduced their joint “Kisses" project. The app/site allows users to capture their own kisses via a webcam or touchscreen device and then send them with a personalized message to loved ones. It’s a cl Read More

Customer retention is extremely important, and an easy way to demonstrate how important your customers are to your brand is to craft email campaigns based around their birthdays. They illustrate that you care, that you remember them, and they give them reason to remember you, too. Depending on what Read More

The German branch of PayPal had a bit of a crisis on its hands when an incorrect email went out a little over a week ago, telling customers that 500 EUR had been deposited into their account as part of  an ongoing contest. Although it’s been tapering off, the PayPal customer service and social medi Read More

Forget LivingSocial and Groupon, the latest in local promotion tools involves spurring conversion by serving customers geotargeted SMS messages. The brand sending out the texts simply asks customers to opt in, and then customers are served SMS-based promos when they’re within range of the business. Read More