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Contests are an excellent way to promote your brand and increase your social following. Unfortunately, creating and running a contest yourself can be headache-inducing and, depending on how you run it, could even be against the rules of a particular social platform. Instead of going through the tro Read More

I came across a question on Quora the other day that reflects a misconception that some social media marketers still have regarding Facebook fans: Is one gender of Facebook users worth more than the other? Let’s see if we can answer this question once and for all. Read More

Likes, pokes, shares and retweets have invaded our common vocabulary, but if you’re new to the world of monitoring social media for your brand, there are probably some terms that are confusing to you. Before you dive deep into monitoring services and software, get acquainted with the following term Read More

Things are starting to get interesting over in the Vine space. More and more brands are claiming their handles, and although they haven’t posted any videos yet, it shows that they’re ready to embrace the space once they’ve created a strategy. While some of the Vine creations are still rather simpli Read More

Content marketing is more than just blogging about the services your brand provides, or the products you produce. You need to create compelling content that actually appeals to and resonates with your target audience — something that they will want to turn to on a weekly or, even, daily basis. Over Read More

Starbucks India just learned a hard lesson in social media. After Armaan Kapur was treated poorly at an establishment in Delhi, he wrote on Starbucks India’s Facebook wall to air his complaints. The post quickly took off, receiving thousands of likes and hundreds of comments. Shortly after the post Read More

Guys tend to spend less time and engage less on sites like Facebook than the opposite sex. This makes the challenge of creating interesting, engaging content even more difficult. Some manly brands seem to have cracked the code, however, with posts that generate comments, shares and likes. Read More

Having a social and digital presence has become a huge part of creating and running a successful business. When you’re out networking, your new contacts will want to check out your social accounts. You can save them the hassle of searching by giving them the essential info they need right on your b Read More

Freemium services and products are awesome. Research has shown that providing high quality products and services for free can actually convert users into paying customers, although the conversion rate varies from industry to industry. Image and video sharing sites/services, for instance, have a low Read More

Guest blogs are great. They increase your network, create the opportunity for new collaborations and partnerships, and give you the chance to highlight some fresh faces who are bound to become thought leaders in their own right. Unfortunately, there are also a lot of “bloggers” out there looking fo Read More