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Maintaining customer relationships is important. We've got three types of content marketing car brands can use to help keep that relationship strong. Read More

Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it’s lacking in empathy. Read More

Having your copy writers abide by the standards you set for your company will bring a consistent voice to your company’s copy. Read More

BizInk’s Matt Wilkinson recently conducted a webinar focused on content marketing for accountants, but there are a few things to consider before jumping in. Read More

We’re becoming a more mobile-minded culture. More and more, we’re using tablets and smartphones to accomplish tasks that used to be reserved for desktop computers, and that’s even crossing over into B2B content. Although PCs remain the most popular devices used for accessing content (68%), a signif Read More

In the past, we’ve addressed how healthcare brands can use social media to boost their audience and digital presence, but when it comes to digital marketing, social media just isn’t enough. It isn’t easy to come up with unique content marketing tactics for healthcare brands, but if used well, they Read More

Pinterest is a no-brainer for B2C companies like fashion and retail brands, but it might not seem like a great opportunity for B2B brands. Although Pinterest brings up images of wedding gowns, recipes and fashion tips, B2B brands can actually use it to promote their digital presence and their conte Read More

The recent announcement introducing Facebook’s embeddable posts has us thrilled at the idea of not having to take another post screenshot. It’s a huge feature introduction for brands who regularly create posts around tips, tricks and tactics for brand marketers. But for others, it probably doesn’t Read More

Chipotle’s been making headlines in the social space for the last week or so. First, when their Twitter account was “hacked,” and then again when they stepped forward and admitted that it had only been a publicity stunt. Although the stunt has created a lot of buzz around the brand and the brand it Read More

If you’re a restaurant looking to get more diners, but haven’t tried using a text-based marketing strategy, you and your customers are missing out. An incredible 98% of all SMS messages (and MMS messages) are opened, boasting higher open rates than email marketing. If email blasts aren’t giving you Read More