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What’s the ROI of social? Well, that’s up to you. Learn more about what not to do with your brand’s social media accounts, despite popular belief. Read More

Ever since its launch, Snapchat has been a popular topic of discussion. Now as the app moves away from its more negative associations, brands are beginning to jump on board. But is it an effective medium? We spoke with Guillaume Lelait, VP of Marketing at Fetch, to get his take on the Snapchat tren Read More

Outsourcing social content creation can help overwhelmed brands, but there are steps that need to be taken to make the transition as seamless and effective as possible. Read More

If your brand’s Facebook page is still desperately holding onto summer or the first days of fall, we’ve got a few easy ways to prep it for the holidays. Read More

How can brands use last year’s Cyber Monday statistics to better prepare for this year’s activity? Read More

How can brands inspire their silent satisfied fans to leave customers reviews? We surveyed brand representatives to see what has brought them success. Read More

We spoke with Shannon Callarman, Social Media Manage for Cubicle Ninjas, to get her top six tips to achieve email marketing success. Read More

In a series of upcoming posts, we’ll take a closer look at A/B testing for emails. First up, A/B split subject line testing. Read More

We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck. Read More

If you’re running into difficulty trying to master Facebook or advertising on Google, check out the following online digital marketing courses for beginners. Read More