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Lasting from April 4-9, the Toronto Silent Film Festival annually celebrates something near and dear to my heart — silent film. Although silent film aficionados already know about the festival, the TSFF launched a new imaginative campaign aimed at connecting with a new, younger audience by embracin Read More

An interesting little secret was revealed this week. When no one was watching, the team at Facebook quietly changed the social network’s guidelines concerning page cover photos. Instead of listing unacceptable forms of language or statements within cover photos, the guidelines now only state that t Read More

Despite community managers’ best efforts, it seems that most of the American public is still leery of brands on social networks. Forrester recently took a poll concerning digital marketing in general, and found that only 15% of U.S. participants in the study said that they trust posts by companies Read More

LinkedIn has proven to be a great asset for B2B brands. According to a webinar by SuccessFlow’s Mark Donkin, 75% of LinkedIn users use the network for business purposes, and 64% of users use it to develop relationships and grow their business. These statistics added to LinkedIn’s InMail feature off Read More

If you witnessed the events of WhopperGate unfold as inappropriate tweets began to flood Burger King’s Twitter feed, a fear probably ran through your mind — What if my brand’s Twitter account is hacked? You may have even rushed out and changed your brand’s login information just to be safe. Althou Read More

Let’s face it, it can be overwhelming to be a social media community manager. The more accounts you find yourself in charge of, the more team members you find yourself collaborating with, the easier it becomes for important tasks to get lost in the shuffle. Luckily, we’ve discovered three great too Read More

How extensive is your social media monitoring service? Not very? Don’t worry, we’ve uncovered an incredible tool that will help you analyze your social presences across the web with lots of free reports. Say hello to SimplyMeasured. Read More

We know how important landing page optimization is — when customers click on a link or an ad, they’re expecting to be redirected to a page advertising exactly what they saw or read about in the ad. It’s a pretty simple expectation to fulfill, but it’s also important to get your customer to look bey Read More

Since most podcasts are free, sponsorship has become a huge part of keeping them running — this has, in turn, presented brands with a major marketing opportunity to a desirable audience. That said, before you jump in and begin pitching your product to be featured on WTF with Marc Maron, there are s Read More

Pinterest has grown by leaps and bounds, but it still doesn’t offer much in the way of monitoring features. Although brands can find stats on each individual pin, it’s not easy to find out what a brand’s most popular pins are, or what a brand’s influence is. Of course, for every successful social m Read More