BizSugar.com › Direct Marketing › Creating an InMail Marketing Strategy

LinkedIn has proven to be a great asset for B2B brands. According to a webinar by SuccessFlow’s Mark Donkin, 75% of LinkedIn users use the network for business purposes, and 64% of users use it to develop relationships and grow their business. These statistics added to LinkedIn’s InMail feature offers a great opportunity for brands to make valuable connections and find leads.