BizSugar.com › Marketing › 3 Ways Burberry’s “Kisses” Spurs User Engagement

Burberry and Google caught tech writers’ and marketers’ attention a couple of weeks ago when they introduced their joint “Kisses" project. The app/site allows users to capture their own kisses via a webcam or touchscreen device and then send them with a personalized message to loved ones. It’s a clever idea that, at first glance, only seems to offer a one-time service. On further investigation, however, it actually gives users and recipients several opportunities to engage with both brands on a deeper level.