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If people buy on emotion, why do we sell on logic? Though some prospects do revert to checking their facts and information carefully weighing out pros and cons, the vast majority of purchase decisions are made first with emotion and perception and then supported with logic. Read More

Studies show that 73% of executives don’t believe that marketing drives demand and revenue. Do you know which marketing metrics actually matter to your boss? In this cheat sheet sponsored by Hubspot and provided by Base, we'll share the six metrics that do. Read More

Did you know that 8% of sales people close 80% of sales? So why the disparity? Sales is largely a numbers game, but too many sales people don’t look at it that way. This infographic illustrates some eye-opening numbers about sales. Read More

The typical buyer is as far as 70% of the way through the buying process by the time they reach out to sales. Are you using social media to boost customer engagement? Here are 5 tips to get you going. Read More

What are the most powerful mobile devices for the modern workforce? Tech writer Jason Cipriani shared with us his top 5. Read More

The best thing a business can do is to let customers do what they want to do, easily and completely. Marshall Lager talks the Mobile CRM customer advantage. Read More

University of Chicago Professor, Craig Wortmann says, "Learning to sell requires knowledge of psychology, process, technical systems, resilience & social skills -- So why don't we teach sales in higher education?" Read More

The difference between sellers who go into panic mode and those who welcome objection is the difference between an amateur and a true professional; the difference between an off the cuff retort and a well thought-out reply that answers the objection and leads the prospect to a purchase decision. Read More

Debates about the merits of cold calling are plentiful, much of which suggests it's dead. Sales consultant Kelley Robertson argues that cold calling is alive. Read More

Every week, Lifehacker showcases the productivity tips and tricks of our favorite experts and productivity heroes in our How I Work series. This week, Lauren Licata from Base with "How You Work: Brain Tricks, Office Noise, and Productive Naps." Read More