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A marketing list can become a gold mine of potential customers, if you choose the right one. Industry Insights' Allan Ramsay explains how in this series. Read More

Last week, Google announced the release of "enhanced campaigns," which allows advertisers to simplify campaign management across multiple devices and locations.

Although the enhancements offer a lot of pros, there are some definite cons -- especially if you're a B2B business. Read More

There is no question that Google controls the PPC landscape with an estimated 60+% of the market. That said, if you plan to have a B2B business with any online presence, I believe that advertising on Google Search through PPC is a must.

There is, however, a difference between having a presence a Read More

Something that's changed in the world of online marketing is how content on websites is not only written, but the intent for that content.
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Not too long ago websites had countless articles that tried keyword mapping to drive traffic for every possible related keyword. Now, if y Read More

In the Best of BuyerZone: The End of the Year Edition, CB Whittemore explained that businesses need to focus on the "customer experience," both online and in store. You know you should stay focused on the customer experience but do you know how to? The following are two places to start: Read More

After the holidays is when retailers need to plan for the next shopping season, including staffing. Industry Insights Tina Praino offers evaluation tips. Read More

While there are countless ways to clean and optimize your email list, valuing user engagement over the size of your list is the best strategy for your future email marketing endeavors. Find out what else is important. Read More

Industry Insights' Matthew Littlefield explains why executives should take an operational excellence approach to Industrial Energy Management (IEM). Read More

It's important for retailers to adapt their strategy to accommodate mobile shopping. Industry Insights' Joe Keenan explains m-commerce best practices. Read More

We recently conducted some research amongst our B2B lead buyers and asked a question specifically about the importance of common form fields.

We were curious just how vital collecting information like name, email address, phone number, company size, etc. are to companies these days knowing that Read More