We recently conducted some research amongst our B2B lead buyers and asked a question specifically about the importance of common form fields.
We were curious just how vital collecting information like name, email address, phone number, company size, etc. are to companies these days knowing that the more information you ask for, the harder it is to convince potential customers to fill out the form. That is to say, there's a direct correlation between how much data you require and your conversion rate.
Optimizing Your Lead Capture Forms
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 4115 days ago
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments
4115 days ago
4116 days ago