We recently conducted some research amongst our B2B lead buyers and asked a question specifically about the importance of common form fields.

We were curious just how vital collecting information like name, email address, phone number, company size, etc. are to companies these days knowing that the more information you ask for, the harder it is to convince potential customers to fill out the form. That is to say, there's a direct correlation between how much data you require and your conversion rate.


Written by BuyerZone
993 days ago

Glad you enjoyed it!

Written by bigmoneyweb
993 days ago

Comprehensively written. Lots of people talk about how to use social media and other inbound marketing tactics to increase the number of leads your brand generates. Thanks for sharing.

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