Something that's changed in the world of online marketing is how content on websites is not only written, but the intent for that content.

Not too long ago websites had countless articles that tried keyword mapping to drive traffic for every possible related keyword. Now, if you're creating content for SEO and marketing purposes, it should ideally meet the following points:

Unique (on your site, and across the web)
Valuable (to your user)

That last point should be your overall focus. When brainstorming ideas, you should constantly be asking, "Does my ideal user want to read this content?"


Written by HeatherStone
1027 days ago

Hi Sylvia,

Valuable content is critical. Where many content marketers face the greatest challenge, however, is understanding what their audiences really find of value. Thanks for sharing with the BizSugar community.

Written by BuyerZone
1024 days ago

Absolutely! Glad you enjoyed it!

Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Cendrine Marrouat Makes Social Media A Work of Art @cendrinemedia

To reach a wider audience and sell more of whatever product you create in business today, it is first necessary to … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!