BizSugar.com › Marketing › Utilizing Cross Department Functionality to Create the Best B2B Content for Users

Something that's changed in the world of online marketing is how content on websites is not only written, but the intent for that content.
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Not too long ago websites had countless articles that tried keyword mapping to drive traffic for every possible related keyword. Now, if you're creating content for SEO and marketing purposes, it should ideally meet the following points:

Unique (on your site, and across the web)
Quality
Valuable (to your user)

That last point should be your overall focus. When brainstorming ideas, you should constantly be asking, "Does my ideal user want to read this content?"