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According to a study from the Content Marketing Institute, 60% of B2B companies plan to increase their content marketing spend in the next 12 months. Clearly, B2B marketers believe that content marketing is a powerful tool, and we couldn't agree more. Content marketing isn't an easy task, but fortu Read More

It's the perpetual tug-of-war in online lead gen: quality versus quantity of leads. Having been on the product management side of a large lead generation service here at BuyerZone, I've had to help referee this battle for a number of years and I don't foresee a winner emerging anytime soon - but th Read More

I was thinking this morning about trade shows and how successful they are for businesses. What spurred my thinking was our upcoming attendance at Leadscon, the semiannual show all about the lead generation industry. BuyerZone has historically attended the show, and will again in a few weeks in New Read More

Would you ever walk into a movie theater, spend $10 on a ticket, and then sit down to watch it for two hours - BEFORE seeing the trailer?

Of course not.

Trailers, sneak-peeks, and TV spots give you a first look at new and interesting stuff. Even authors do it for their new book releases.

W Read More

BuyerZone lists 13 entrepreneurial blogs & sites to read before 2013. Learn what industry tips each offers. List includes Point Blank SEO, JuniorBiz & more! Read More

BuyerZone rates the best B2B blogs to read in 2012. Learn what business advice each can give you. List includes B2B Bloggers, Fearless Competitor & more! Read More

Cloud computing has the ability to transform virtually every aspect of business, reinventing everything from communications to security. Standards for identity management and access control systems in the cloud, however, have been a work-in-progress. Read More

By using next-generation business phone systems, organizations can improve employee productivity, eliminate downtime, and reduce overall IT expenses. Read More

The unified communications movement is bringing a number of changes to the workplace. Legacy solutions are now being replaced by IP business phone systems and next-generation interactive services like video conferencing and social networking, according to a report by Unified Communications Strategi Read More

Small and medium-sized businesses looking to implement a video surveillance system tend to have two options to choose from. Decision-makers can install analog cameras with a digital video recorder or use IP network devices.

Both choices can help an organization deter crime from happening inside Read More