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Last summer, I took a closer look at the rapidly increasing presence of mobile in online lead gen and mentioned that the BuyerZone team was hard at work optimizing our lead forms for mobile devices.

I'd like to share a few aspects of our latest mobile release in hopes that you'll find some of ou Read More

Industry Insights' Gilon Miller explains which 2012 retail trends will continue to develop in 2013 and how retailers can stay competitive. Read More

BuyerZone lists the 12 best blogs of 2012. Find out which blogs made the list and see what trends bloggers predict for 2013 in their respective niche. Read More

As companies continue to rely on technology, security risks greatly increase. Industry Insights' columnist David Cullen explains how proper training can help. Read More

The 2012 holiday shopping season is over but now retailers need to prepare for 2013. Industry Insights' Joe Keenan lists 4 trends retailers should know about. Read More

In our final installment, we unravel another key tidbit:Do The Easy Stuff Right.

What do we learn from this?

The majority of buyers really want basic information about your product or service. There is a tendency to get fancy with the types of collateral and information we might provide as m Read More

It is easy to determine valuable metrics of an e-commerce site, where everything can be measured by whether or not a visitor bought something. You can break everything down by revenue. But for a B2B site focused on lead generation, the crystal ball becomes much foggier.

So how do you turn that j Read More

Last week I wrote about your social strategy and the importance of analyzing what works and what doesn't. In this post, I want to offer you some tips on creating your "perfect" social media team, and how to keep it organized - an essential part of any social strategy. Read More

Two weeks ago, I posted about the first secret from our recent survey: first impressions matter. Today, we're revealing secret #2: your product literature/collateral is super important. In fact, 69% of the businesses we surveyed said product literature was most helpful when researching a new purcha Read More

December is all about "project planning" for the new year. You're planning content projects, marketing campaigns, sales goals etc, but have you gotten around to planning your social media strategy for 2013?

If not, you need to.

Planning a social strategy is a bit tougher than one might think. Read More