There is no question that Google controls the PPC landscape with an estimated 60+% of the market. That said, if you plan to have a B2B business with any online presence, I believe that advertising on Google Search through PPC is a must.
There is, however, a difference between having a presence and overreliance.
Why PPC for B2B Is Still Alive
Posted by
BuyerZone under Advertising
From http://www.buyerzone.com 4118 days ago
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