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Are you maximizing your opportunities to enhance your company’s greatness? Consider these three areas where you can create meaningful, relevant experiences with your audience to strengthen and enhance your brand. Read More

Bing, Microsoft’s search engine, while not as popular as Google, is still a favorite tool used by millions of people to search for businesses online. What’s more, Bing is the default search engine for all newer computers, tablets and mobile devices running Windows OS. It allows you to claim a listi Read More

Ecommerce platform provider Shopify recently launched a free website builder and shopping cart service called GoSpaces. Designed for international use, GoSpaces is a way for Shopify to explore and learn from emerging markets where online commerce has less penetration. Read More

Less than half of small business owners opt to take any time off work at all. Yet even those bold enough to get out of the office every so often grab an average of just five days’ vacation per year. Believe it or not, that inability to switch off is hurting your business — not helping. Read More

Tenacity, ambition, determination, the willingness to act on an idea — all are characteristics that describe successful entrepreneurs. No one knows that better than Scott Martineau, co-founder and CEO of sales and marketing automation technology provider, Infusionsoft. Read More

Nate Shaw, cofounder of Brooklyn Music Factory, shares how automating marketing processes transformed the business, changed the business model, and put them on the road to success. Read More

Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start. Read More

According to research from Verisign, 91 percent of consumers use the Internet to look for local goods and services. If your local business is not online, you may be missing out on a significant number of potential customers. Read More

Being an effective leader is one essential part of running a successful business. But there isn’t just one right way to be a great leader. You can choose and develop a leadership style that works for you, your team and your business goals. Read More

There are many different things that you can do to effectively follow up on sales leads your marketing activities generate. From contacting people quickly and continuing to check in with them over time, to keeping an up-to-date database and measuring results, there is more to good follow-up than ju Read More