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Kraig Swensrud, chief marketing officer of Campaign Monitor, provider of email marketing and marketing automation products for small and midsize businesses (SMBs), shares why marketing automation is key to the success of B2C organizations today. Kraig also discusses how marketing automation needs f Read More

Good results don’t always have to be the result of a ton of hard work. You can get some good results by doing little things that take hardly any time. Do one of these things each day for the next seven days and enjoy the improvements that come from taking the smallest action steps. Read More

Many employees use buzzwords at work. While they may think using these phrases will make them seem smarter, it is actually the opposite.These phrases are often annoying and meaningless. Also, they may hurt your credibility at work. If you want to move up the career ladder, you should be careful abo Read More

Obviously, small business owners know digital marketing is no longer secondary to traditional print marketing and advertising and is a great way for them to get more bang for their marketing bucks. But to get the best results, it’s important to keep up with digital marketing trends. Read More

Entrepreneurs and small business owners may like to believe they can handle just about anything. But there are issues — a leaky roof, a cracked sidewalk in front of your store or a bad head gasket on the company vehicle — that may test this belief. So here are 10 service professionals your small bu Read More

Not everything you do outside of your business should relate back to your brand, of course, but an outsider looking in should easily understand your connection to your work. That’s why we asked nine members from Young Entrepreneur Council (YEC) the following question. "How should my personal brand Read More

If you want to start a business from home without putting a lot of investment into equipment, here are some businesses you can start with just a smartphone. Read More

A conference that isn’t planned well can impact your career like a lead balloon. If the speakers don’t impress attendees, or you run out of food, it can be talked about for months afterward … and you might shoulder the blame, or at least share it. So plan your company conference thoroughly. Read More

Social networking giant Facebook (NASDAQ: FB) last week reported the first successful full-scale test flight of its ambitious Aquila solar-powered high-altitude unmanned aircraft. It’s part of an ambitious goal to bring four billion more people online — more customers, freelancers and maybe even p Read More

Many retailers are focusing on the wrong things when it comes to their customer loyalty programs. Here are three common mistakes retailers make when it comes to loyalty programs, and what you can do instead to make them right. Read More