BizSugar.com › Marketing › Kraig Swensrud of Campaign Monitor: B2C Focused SMBs Need Marketing Automation Just as Much as B2Bs Do

Kraig Swensrud, chief marketing officer of Campaign Monitor, provider of email marketing and marketing automation products for small and midsize businesses (SMBs), shares why marketing automation is key to the success of B2C organizations today. Kraig also discusses how marketing automation needs for B2C companies differs dramatically from B2B focused organizations.