BizSugar.com › User › irfanahmad1989 › Published

Traffic generated to your blog from social media is just as—if not more—important as search engine and direct traffic. Today, 69% of Americans use at least one form of social media, up from 50% in 2011. Consequently, your social media posts should not only be compelling but also framed in a way tha Read More

Colour psychology has become a vital part of branding and logo design in modern commerce. With 80% of visual information from logos coming from colour alone, careful attention must be paid to the message that each choice is likely to convey to the viewer.

This infographic, created by Towergate Read More

The digital market is evolving with time. If you’ve been there in the digital market for years, you must have come across a whole lot of new trends and developments. And this doesn’t necessarily have to take years. The digital changes are so rapid that they take just a few days or weeks to turn the Read More

To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s so Read More

Content marketing is obviously important, but you’d be amazed to discover that many brands are doing a terrible job of producing content that actually converts. Sure, they publish lots of posts and words, but nothing they produce ever drives readers to action. Sound familiar? You may be making a ba Read More

Podcasts are today's radio shows. Over the past few years, they've shown promising growth as smartphones have surged in popularity, allowing listeners to connect with their favorite hobbies without devoting 100% of their attention to the topic.

This passive consumption has made podcasts one of t Read More

About 90% of digital marketers have claimed that social media has generated immense exposure for their company. It is no wonder that companies hustle and spend a lot of money to ride the waves of different social media strategies. This includes following the trends, which is not an easy feat given Read More

• LinkedIn’s user base spans across 200 countries and territories, with 70% of them outside USA.

• Q1 2016 recorded 45 billion page views from LinkedIn members.

If you've got a business that's marketable, LinkedIn is the platform where you can generate qualified leads, establish highly rele Read More

In mid-2016, Instagram, the new Facebook-owned app, released Stories, a feature that was basically a rip-off of Snapchat. Unlike Poke, Instagram Stories was successful. In fact, some users are now saying that Instagram has made Snapchat better than Snapchat ever could. Indeed, Snapchat is no longer Read More

Social media marketing – is it taking more (time, efforts, budget, etc.) than it’s making?

Without question, engaging on the networks drives interactions and awareness, but the direct impact on profits can be hard to discern.

One contributing factors is that most firms tackle social in a pie Read More