BizSugar.com › Marketing › How Marketing Works With Podcasts (infographic)

Podcasts are today's radio shows. Over the past few years, they've shown promising growth as smartphones have surged in popularity, allowing listeners to connect with their favorite hobbies without devoting 100% of their attention to the topic.

This passive consumption has made podcasts one of the most versatile and impressive forms of content in the world — one that will only grow, as far as the numbers say.