BizSugar.com › Social Media › 8-Point Checklist: Turn Your Social Media Marketing Into a Profit Center [Infographic]

Social media marketing – is it taking more (time, efforts, budget, etc.) than it’s making?

Without question, engaging on the networks drives interactions and awareness, but the direct impact on profits can be hard to discern.

One contributing factors is that most firms tackle social in a piecemeal fashion, rather than proficient in the full range of skills needed to successfully plan, execute and measure campaigns. In particular, it’s necessary to master each of these eight core disciplines in order to convert social media marketing cost into profits.