BizSugar.com › Marketing › Video Marketing: Snapchat vs. Instagram Stories

In mid-2016, Instagram, the new Facebook-owned app, released Stories, a feature that was basically a rip-off of Snapchat. Unlike Poke, Instagram Stories was successful. In fact, some users are now saying that Instagram has made Snapchat better than Snapchat ever could. Indeed, Snapchat is no longer the only one of its kind. Although it’s still steadily growing, it has found its match on Instagram Stories. Now, the marketing landscape is one app too many, and a lot of marketers are wondering which of these two platforms is worth investing on for the long run.