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Data like your customers' geographic location, preferred payment method and purchasing habits can tell you a lot about where to take your business strategy. Read More

The reality is that most ventures do not qualify for venture capital and never will. According to the Small Business Administration, about 600,000 new businesses are started in the U.S. each year, and the number of startups funded by VCs was about 300. This means that the probability of an average Read More

You’re likely to find a sea of statistics for social media—I know I’m amazed at how many are out there. My favorite finds are those that are just a bit surprising or unique or even counterintuitive.

I’ve saved some of the best social media stats I’ve found over the past few months and I’m happy Read More

Small business owners often feel like they can't take a vacation, but it's important to take a break. Here's how to balance staying connected with getting away. Read More

Entrepreneurship is the hot thing right now and people have a number of different reasons for getting involved but the big 3 are necessity, passion, and a desire to be rich. Today I want to address the last of those 3 because there are a number of misconceptions out there about what the lifestyle o Read More

There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle Eloqua found that 58% of respondents list making content more visual and engaging as a trend influencing their strategy for the year. But constantly churning out vi Read More

Often entrepreneurs focus on the wrong things during a pitch session, resulting in a strikeout instead of a home run. Read More

The conversation around brand loyalty has been on a steady decline since the advent of social media.

Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularly engage with customers, touting the untold benefits of regular con Read More

Years ago I saw a study for Travelers Insurance that showed persuading people to complain could be, in fact, the best business move a company could make. Only 9 percent of the non-complainers with a gripe involving $100 or more would buy from the company again. On the other hand, when people did co Read More

JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn't be doing anything you'd use the term "marketing" to describe. Sales and marketing are two ends of a continuum. At the sales end your outreach is na Read More