Years ago I saw a study for Travelers Insurance that showed persuading people to complain could be, in fact, the best business move a company could make. Only 9 percent of the non-complainers with a gripe involving $100 or more would buy from the company again. On the other hand, when people did complain and their problems were resolved quickly, an impressive 82 percent would buy again.
Why the complainers are your best customers
Posted by CateCosta under Customer ServiceFrom http://www.bizjournals.com 3605 days ago
Made Hot by: justretweet on June 22, 2014 7:35 am
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