There’s no question that marketers today understand the power of visual content. In its State of Content Marketing 2014 report, Oracle Eloqua found that 58% of respondents list making content more visual and engaging as a trend influencing their strategy for the year. But constantly churning out visual content presents a challenge: you need to find meaningful data to fuel that content and, more importantly, you need to find stories within that data that tie into your brand’s values and strategic goals.

The good news is, the inspiration for your next visual project is probably hiding right under your nose. Here are six easy ways to find your next standout piece:

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Comments


Written by lyceum
154 days ago

Kate: You are welcome! :)



Written by lyceum
154 days ago

Cate: Do that! :)

Check it out here: http://smallbiztrends.com/visual-marketing-book



Written by CateCosta
154 days ago

Thanks



Written by lyceum
154 days ago

Cate: thanks for your reply! Talking infographics, have you read Anita Campbell's and David Langton's book, Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design?



Written by CateCosta
154 days ago

I haven't. I will add it to my list :)



Written by lyceum
154 days ago

Cate: I will check out Piktochart. Do you have tips on where to go for help with creating infographics and other visual content?



Written by CateCosta
154 days ago

I don't. Whenever I've used or my clients have needed visual content we have outsourced it or had interns create it using Piktochart or PicMonkey.



Written by lyceum
155 days ago

Cate: You are welcome. Any program or tool, you will check out during the summer period?



Written by CateCosta
155 days ago

I just started playing with Piktochart for infographics a few weeks ago but I am planning to outsource most of my visual content needs.



Written by lyceum
156 days ago

Cate: I will try it out during the summer. I will tell you about my testing in a visual way! ;)



Written by CateCosta
156 days ago

Awesome, thanks!



Written by lyceum
157 days ago

Cate: No worries. I had the same thing happened to me. I had to search in the spam folder and remove that label to the notifications.

I need to get started with visual content creation. I wonder if I should start out with Canva first?



Written by CateCosta
157 days ago

I haven't tried Canva yet but I hear good things. Let me know how it goes if you do try it out.



Written by lyceum
168 days ago

Cate: Thanks for showing us where to find stuff for infograhics! Which tools do you use to create visual content?



Written by CateCosta
161 days ago

Sorry for the delayed response! All of my BizSugar alerts were going to my SPAM folder for some reason :(

I've had interns use Piktochart to make infographics and I've used PicMonkey to make images and collages. I haven't done much in terms of visual content creation, however. That's something that I need to work on!



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