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Mobile is becoming one of the increasingly important needs of eCommerce and a direct driver of eCommerce growth. Currently, the mobile commerce market size is estimated at $40 billion. Mobile visits account for one-third of the traffic on top eCommerce sites. Read More

In your head, you’ve got a great idea for a can’t-miss Facebook post to promote your business. It’s going to the most shared, liked, and talked about thing on Facebook that day. And then. . .nothing. What went wrong? Here are four things to keep in mind to create more engaging Facebook posts before Read More

Small business digital marketing, and specifically display advertising, is about more than just generating immediate clicks. Marketers now have the opportunity to develop campaigns to specifically brand services and products for generating brand awareness. Read More

While you can’t exactly predict whether or not content will go viral, you can certainly do your best to increase its shareability and engagement factor. Here are some tips that will help you do that. Read More

Choose the social marketing tools that work best for you, your community, and your customers. Focus on, own and commit to a few as your key hubs for activity and engagement and become known for them. Read More

Aflac recently took a closer look at Latinos’ attitudes and opinions about work as part of its 2014 Aflac WorkForces Report. The survey’s results revealed these five key things businesses should know about their Latino employees. Read More

In direct marketing, some basics never change; but those basics need to be augmented with some updated insights from time to time. Here are six tips that will improve your direct-mail marketing business. Read More

When it comes to your small business, there are countless financial decisions to make. One of the most important is selecting a business structure. This decision impacts how you pay taxes and how much legal paperwork you need to file each year. With the upcoming S Corporation deadline on March 17th Read More

How do you know if your customer service is living up to customer expectations? The answer is in KPIs, or key performance indicators. Here is a list of different KPIs your business might consider using to measure customer service. Read More

Building your digital marketing team will allow you to expand your promotional efforts, bringing in the additional revenue that will enable you to bring on others in the future. Read More