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Do you hate to haggle? Do you find it insulting when someone asks you to lower your rates? How do you feel when someone says they can’t quite afford you and would you consider taking the job anyways? Read More

Just like a home builds equity, your brand builds equity over time. The process begins with choices on color palette, logo and tagline, and is reinforced over time with careful planning, positioning and consistency.

Many years ago, I worked in marketing research. It was always interes Read More

Like search engines, people are also constantly asking for answers on Twitter. The difference is that they don't expect Twitter itself to provide those answers, in most cases. Instead, they're asking friends and people they know for help. Sometimes, they're also asking specific companies for help, Read More

Lately we’re seeing an upsurge in the amount of social media consultants and service providers. You’ve probably run into a few of them online…heck, you may have even bumped into one while waiting in line at Starbuck’s. They love working remotely, and we all know that the demands of being a social media doyenne can result in serious a caffeine deficiency (a concept I can certainly identify with).

There are many wonderful, qualified service providers out there, and they are worth every penny that they are charging. So the question remains, how do you separate the genuine article from the so-called Read More

According to WordPress, I’ve added 910 posts to my 5-day a week Published & Profitable Writer’s Tip Blog. You’d think by now, I’d have the system down pat! However, as I look back, I think I’ve learned as much from my 53 blog posts for Dan’s blog as I’ve done from my other blogs. With weekly, rather than daily, deadlines, I’ve been able to try out a different style of writing, as well as learn from the other great contributors to this blog. Thank you, Dan and Maria Elena Duron, for the great opportunity you’ve offered me – and other contributors Read More

The internet, and specifically the rise of social media, has made it even easier for folks to pursue ruthless ambition to succeed online. A major part of online success is being able to see through the smoke and mirrors that many personalities put up around themselves.

With the internet making anonymity and disguise so simple, many people set up illusions that simply aren’t themselves. I often compare this to the classic 70s game show, “The Dating Game.” It’s easy to sit behind the partition and try to impress the “contestant” with how charming and clever you are. But sooner or later, they will step around the partition – that’s the moment of truth. Will they be surprised with what they find Read More

One of the reasons Jay Conrad Levinson’s Guerrilla Marketing brand continues to grow is Jay’s willingness to work with co-authors who continue to build his brand by introducing new perspectives and readers.

One of the best recent examples of this is Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Recruit, Motivate, and Raise More Money by Jay Conrad Levinson, Frank Adkins, and Chris Forbes, experts in nonprofit fundraising Read More

Arise Virtual Solutions Inc., the world’s leading provider of virtual business services, has announced that it plans to add an additional 5,000 at-home professionals in the U.S. over the next several months to its network of 12,000 Arise Certified Professionals (ACPs). Read More

As competition among candidates grows, it becomes more and more difficult to stand out in a crowd. Career development professionals are creating new strategies to help clients increase the chances of getting noticed among the throngs of job applicants vying for positions Read More

Why don’t more authors, copywriters, and design professionals use tools like organization, selectivity, and conciseness to market their content marketing and branding skills? Read More