Let co-authors build your brand with new perspectives & readers

Posted by promodiva under Marketing
From http://blog.publishedandprofitable.com 5002 days ago

One of the reasons Jay Conrad Levinson’s Guerrilla Marketing brand continues to grow is Jay’s willingness to work with co-authors who continue to build his brand by introducing new perspectives and readers.

One of the best recent examples of this is Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Recruit, Motivate, and Raise More Money by Jay Conrad Levinson, Frank Adkins, and Chris Forbes, experts in nonprofit fundraising.

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Comments

Written by ShawnHessinger
5001 days ago

Informative post, Traci. Thanks for sharing. I think another great way to do this in online business models is by cultivating guest bloggers for your site. If you've got a branded blog, adding other perspectives builds community, readership, perspective (the list goes on and on.) It's all about being a leader, creating a vision and then allowing others to contribute. And the rewards are greater than most people suspect.

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Written by promodiva
5001 days ago

I couldn't agree more, Shawn! Roger and I recently conducted a teleseminar on this very subject. Lots of great things can be accomplished with guest posting -- both for blog owners and contributors.

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