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As small business owners, we often focus on the here and now exclusively. The day's action items contribute to the month's strategy, which ideally results in our annual profit and growth. We rarely think long, long run - like what are we going to do with our business once we're ready to retire? Wha Read More

Even negative customer interaction is still engagement. Turn those connections around and create customer loyalty with the right attitude and follow through. Read More

Another great article from the Moz team, this time debunking the idea that viral traffic is the goal of content marketing and other efforts. You might be surprised to see what little effect a great viral campaign has on overall SEO. Read More

Are your sales associates creating the right environment for your customers? If not, maybe you should consider updating your onboarding and training process. Great customer service creates loyal customers. Read More

A must read article if you're trying to raise some capital for expansion and growth. Getting a business loan can be the difference between success and failure. Read More

Some tips for using Instagram's business tools to maximize conversions and engagement. Specifically targeted regional display can be very useful for just that reason. Read More

A really nice list of tools, some of which I have never even seen before, but have some amazing potential. If you're looking for content ideas, business names and domains, or looking to do some keyword brainstorming - this list has a tool that you can use to improve your process. Read More

Some really great collaborative work spaces and creative zones for innovative startups. These days, if you want to attract talent, you have to contend with a tech savvy workforce that compares every office to pics of Google and Amazon, maybe this is just what it's going to take to on board the best Read More

I have had very good results using Google Drive for idea generation and collaboration, and Trello as an initial content calendar for approvals and edits (calendar power up enabled). This approach allows for drag and drop flexibility when it comes to post dates prior to assigning the fixed post sche Read More

If you're thinking about franchising your business, these are some great tips to keep in mind before moving forward. Do you research, make a realistic plan using all resources at your disposal and create a solid team to use moving forward. Read More