Lyceum commented on the following stories on BizSugar
A Multi-Channel Marketing Campaign Isn\'t Necessarily All Digital
"Gee: It is all about the marketing mix, right? ;) As a podcaster and avid listener to podcasts, I am glad to see the positive growth of podcasting. I foresee great opportunities to create engaging marketing campaigns for podcast producers and sponsors of Internet radio on demand."A Multi-Channel Marketing Campaign Isn\'t Necessarily All Digital
"Gee, Thanks for your input! You are right that it is not only about the mix, it should be according the marketing plan (P.O.S.T, Groundswell book) and the channels. It is also important to understand that channels could turn into platforms. I am not my own target market (except for my tea interest, turning into a hobby business), but I think the business owners should "eat their own dog food" (or cat food as I am a cat fan), or at least be able to grasp the essence of this new media. I don't force my clients to listen to other podcasts, but I recommend them to take my advice into consideration! ;)"What can communication professionals learn from Donald Trump?
"Aaron: Thanks for sharing this piece! I am not a fan of Trump's tweets, as it has back-lashed against Twitter and it is almost hard to say in public that you are an avid user of this social media service. I got a bit odd reaction at a recent business mingle, talking about the positive power of Twitter. We could learn plenty from Donald Trumps tactics and reflect on the how the media landscape has changed over time. I have more to say about this, from a philosophical perspective, but I will save it for future episodes of my podcast... ;) Best Premises, Martin"Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
4 Incredible Tips For Avoiding Thin Content Penalty
"Money quote: "Write for humans (Not for the Machines" Erik: How have you seen this tip play out, compared to the posts filled with bot filled lingo, you could find out there in cyberspace?"