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Simple and powerful lessons from today's most influential communicators. Learn how stories, emotions, metaphors and images evoke memorable reactions in your audience.

And re-order how you present information to: "Why" (should your audeince care), "How" (will it improve their life) and "What" ( Read More

The same strategies your company uses for motivating its direct sales force do not necessarily apply to the members of your indirect sales network. Read More

Who needs to buy into the “program” for sales results to improve?

Identifying key players is not as easy as it used to be. Consider this scenario. It will highlight how hard it is to get buy-in on a project: Read More

The mobile market continues to see explosive growth—and despite the increasingly widespread use of smartphones and tablets, the majority of businesses don’t have a mobile-friendly website. The encouraging news? A growing number of marketers have identified mobile optimization as the most exciting d Read More

Whenever a new publisher apply Adsense for their blog, they should learn the Adsense policies as much possible to deal with Adsense better. Read More

As you know, customers rarely buy the first time they come across you.

Perhaps it’s not the right time. Maybe they need more evidence to know, like and trust you. Or they could simply have stumbled across your business whilst browsing or checking out the competition. Read More

Education is merely a tool. And it depends on the holder of that education that will demonstrates how well that tool will perform once the theory has been absorbed. Think of a handyman going to fix a leaky pipe. He need tools to do so, right? He may need one tool to remove a part, one to add so Read More

The most effective use of social media is to target where your audience is most active. Too often marketers preach to the choir or “talk” to an empty auditorium. In actual fact, U.S. social network users (163.7 million strong) are a very diverse group, particularly using Twitter, Pinterest and Inst Read More

To make remarkable improvements to their content marketing strategy, marketers must master more advanced metrics, reports and analytical tools. Read More