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It's great that your brand is known for being a leader and authority figure in your industry - but who makes it authoritative? The people that help build your brand do - your employees. Their expertise and personalities are what ultimately set you apart from similar businesses.

So now that you u Read More

This article includes a great presentation highlighting the simple ways you can effectively market your local business online to increase your reach to new customers. 90% of consumers research local business and products online, therefore, it's imperative that your local business's online presence Read More

You want to close that sale. The customer wants you to throw something in to seal the deal. You have authority to do so. “Sure,” you say, “Do we have a deal?” you ask. “Hold on. Not so fast.” And the sale drags on. Listen to this oldie I was reminded of as you read. Read More

Prospects and Customers are more accessible than ever, when we get them to engage with a brand. Engagement in a digital environment leaves a data trail, as searchers interact with our content. As Marketing professionals we have access to more data about customers than ever before as we build out a Read More

I started using Grovo a couple of months ago. I was searching on Google for some help with mailchimp and I came across their site. I immediately signed up and started taking a lesson. Read More

Choosing how you manage your workforce is dependent on your business, your industry, and your customers but every business has to ask some key questions. Here are 5 things you should mull as you do your own meditation on workspace for your company. Read More

There may be quality reasons why you don’t need PPC for everything your business does. It isn’t the silver bullet for all business problems, but there is value in many cases. Here are three reasons to consider before killing a paid search campaign. Read More

You’re ready to give Google AdWords a try and drive some much needed potential customers to your online store ? If you’re considering running a Google AdWords campaign and want to make the most of it, here are a few things you should take into account. Read More

Although working on your personal development is an excellent way to meet your career goals, it takes commitment — and a courageous attitude, too. Fortunately, you can start small and still make meaningful gains. Keep reading to find out how to get started. Read More