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Every ad has a personality, a tone of voice. Some ads scream, “Get a free iPad!!!!!” Others are more quiet and understated: “Compare tablet computers.” What is your ad saying? And is that the right persona for your customers? Read More

I’m always getting asked about how I raised millions in capital, or how I enticed Tony Robbins to write the Foreword to my book. And of course, it always comes down to the Pitch!

As a lifetime entrepreneur, I’ve given more pitches than I could probably count. I’ve pitched to investors, joint ven Read More

Working from home is a dream for many. After all, what’s better than sleeping in, and then getting up to do work in your pajamas? But, before you answer that ad on Craig’s List, here are some things to consider. Read More

Offering your content in the right modality at the right price point for your market is vital to success. Offering your work in the wrong modality or at the wrong price point is an expensive mistake. Read More

You need to incorporate into your strategy a process to create and take advantage of serendipitous moments. Wait a minute – that sounds like planning for accidents? Exactly. Read More

Do web analytics have you scratching your head?

I used to struggle a lot with this concept when I first started writing for the Web, but once I learned the basics, it all came together.

If you’ve never stopped to learn how to understand web analytics and site traffic, here’s why you should co Read More

You may know Pinterest as a site for planning wedding color schemes, organizing outfit ideas and even sharing Condescending Wonka memes, but you may not know it as a great platform for showcasing customer stories about your business. Read More

Do you know when to or when not to use video content on your blog? I think written content still drives the most SEO traffic, but I cannot deny the value of creative video marketing. Read More

Small businesses might wonder how to build social followers on today’s most influential networks. Websites like Facebook, Twitter, LinkedIn, Pinterest and Google+ provide companies with easy access to their customers, allowing them to amplify the reach of their website content and social-driven str Read More