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My free definition of marketing:Convincing people to want your stuff. Marketing is about creating desire. Marketing happens mostly in the mind of the consumer. Read More

As an search engine marketing professional, I assess many websites every day. And even if I’m not working on a specific site, I still observe it with the eye of an SEO. On a daily basis I see too many internet sites that make tiny little mistakes which can be causing them to lose out on precious s... Read More

The process of youth leadership development takes time. But as you go through this process, you need to identify several character traits that youth leaders should have. These traits will then be integrated into the curriculum for the development of... Read More

Knowing how to create effective ad layout for print advertising is more important today than it once was. Print media is on a slow but steady decline. If you have chosen print advertising for your business, your layout must impress and inspire. Read More

How to Start a Company Without Any Money

I first heard about John Paul DeJoria back in the mid 1980 and have followed his career on and off ever since. Here's a man who belonged to an L.A. gang member in his youth and was at one point homeless. Today he's a billionaire. This is a video worth wa Read More

Change for change sake! Unfortunately, too often when a new person moves into a management role, that's what happens. Whether needed, whether it is the right set of changes, new managers tend to change things. They seem to want to put their own "stamp" on the organization. We see this at all le Read More

A new study out by ForeSee Results shows that less than 1% of site visitors come from a Social Media URL. It also states that 18% of visitors report being influenced by Social Media to visit a web site.

So, what does this mean? First, it means that simply having a Facebook page doesn’t lead to Read More

Understanding how our customer will make a buying decision is critical to our success in selling. It's common sense, it's trained into us as entry level sales people, but in my experience, sales people really don't understand it. Read More

WorldBlu's Most Democratic Workplaces, around the world and with up to 80,000 employees each, have logged impressive revenue growth. But our honorees, from North America only and with fewer than 750 workers each, have done well, too. Read More