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What is a brand? Your brand tells customers what they can expect when they purchase your product or service. Discover the three steps for developing a genuine and beloved brand for your business. Read More

Check out these 44 tips to help you Get Real in identifying if your social media strategy could use some work. Some are geared for the social media “guru” offering services to clients others are for the traditional community manager or small business owner trying to make a go at it.

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Some small businesses are considering passing on traditional websites in favor of amped-up Facebook pages. Should they? Read More

If social media really is the new word of mouth advertising, then it’s easy to see why it so darn valuable. It has always been the aspiration of businesses to get their customers to talk about them to others. Social media now makes this very doable. Creating content that people want to share isn’t Read More

Engaging and Connecting Your Social Media for the best results - Loren Weisman - An excerpt from the HMMA Real Deal Seminar.



Loren Weisman is an ac Read More

With the launch of YouTube Live, YouTube looks to expand their 43% share of the online video world. Does video factor into your online marketing strategies? Read More

There comes a time when every entrepreneur needs more sales so they automatically turn to advertising. I'm not against advertising, but most businesses approach it like throwing darts while blindfolded. While advertising is a form of marketing, it's almost the most expensive and least effective. Read More

How to Create and Implement an Effective Mobile Website Strategy for Your Business. Here is a strategic mobile road-map that your business can use to access the mobile marketplace. Read More

Why do so many people think having a board applies to public companies only? Having one is actually more important for a startup. External directors could be the difference between make or break for a new company. Read More