There comes a time when every entrepreneur needs more sales so they automatically turn to advertising. I'm not against advertising, but most businesses approach it like throwing darts while blindfolded. While advertising is a form of marketing, it's almost the most expensive and least effective.



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Frederique Murphy: BizSugar Contributor of the Week

Frederique Murphy has wanted to have her own business since she was 11 years old. Back then she was given a … More
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