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Long range planning is more critical in selecting your company name, colors, logo and business type than even your first product. Products, marketing strategy and target customer will change as the company evolves. The company branding name, image and reputation remain key to public perception. Read More

The single most important factor in successfully switching from full-time employment to a home based entrepreneur is not starving to death. After that comes staying warm and dry, and truthfully, becoming financially secure.

But during the transition you will be faced with hurdles and priorities Read More

Don't let petty issues dictate your happiness in life. Mindy Tyson McHorse shares an anecdote to help you realize you can change your life, for the better. Read More

Here's a good look at 10 important lessons entrepreneurs can learn from high school seniors. Read More

Investing on science and engineering discoveries is always a profitable venture. Here are some examples of entrepreneurial projects that started in the lab. Read More

Launching a Startup company is no easy feat, especially in today’s financial climate, but the rise of the internet has resulted in a plethora of free resources and tools to help preserve your precious shoestring budget. Finding effective tools and software for a start-up is relatively easy... Read More

Turning social media into a new revenue stream, Nick Usborne looks at three quick ways to get started. Read More

One of the easiest ways to launch your own home-based business is to join a direct sales opportunity. Also known as multi-level marketing (MLM), personal selling or in home party plans, direct sales is the business of selling products or services face-to-face, away from a brick and mortar location. Read More

I used this tip when I first started using social media. Focus. Focus. Focus. And stop trying to do EVERYTHING all at once.

Yes, yes, yes, I know the things on your list are important. But are they really? Are they really putting income or revenue into your business? Read More