You’re building something new and exciting, something you believe will change the way people do things, and while you’re approaching the deadline – you still question whether you’ll be able to afford a proper marketing campaign to really maximize the initial launch results.
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Sure, Skype is convenient, but in-person meetings are often indispensable. Sadly, they can break the bank if you're not careful. We look at the "physical vs. virtual” communications debate and assess which situations benefit most from the personal touch, and which can do without it. Read More
These marketing design considerations are essential if you want an effective marketing campaign. Treat each one seriously for every single resource you use. Read More
You may be wondering what is a lean startup. According to Ash Maurya, it is 'an organization that maximizes learning about what’s riskiest in the business model per Read More
Starting a new business can be a huge step for an entrepreneur or a team of businessmen. In general, a product based business may need more money, structure, planning and legal formalities in comparison to a service based business. That being said, there are a bunch of factors to consider and ‘to d Read More
Having played years of poker has taught me several lessons about startups and businesses in general.

This post lays out several of those poker tips and strategies that apply to business. Read More
There is an old saying that good lawyers run away from risk, while good businessmen run towards risk. Entrepreneurs see “no risk” as meaning “no reward.” In reality, all risks are not the same. Many risks can be managed or calculated to improve growth or provide a competitive edge, while others, li Read More
We all like a good joke when we hear one! The latest crowdfunding success is meant to brake all the records when it comes to jokes! Read how you can master kickstarter with only a potato salad! Read More
Running a startup is a full-time job, but giving up a salary to take the plunge into entrepreneurship is impossible for many people. There are a few tricks that can help you reach your goal. Read More
For those of you looking for ways to save some money with your new #startup, here is a great article! The article shares tips and ideas on why to hire a #virtualassistant for your company. We know this is a great way to save your company money, and we don’t just think it’s a good idea for start-ups Read More

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …

Jenny Bhatt @jenny_bhatt Engineers New Business Opportunities

Though trained as a manufacturing engineer with a long and distinguished career in Corporate America, Jenny Bhatt found … More
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