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Social Media is not a trend, or a limited phenomenon. This new avenue is changing the face of business marketing, and businesses who do not move quickly will be left behind by their competitors. A lot of people give the impression that social media is easy and free, but that is a misconception. Lik Read More

This is #3 in a series of articles on getting started marketing your business on facebook – a series we’re calling “‘Tis the season to be Social.
As the owner of your very own corner of Facebook Pages, you want to make it stand out from the rest. How can you build your Fanbase through Facebook whe Read More

In my experience, whenever people talk about reaching audiences with social media, inevitably the conversation revolves around B2C marketing. B2B organizations have been slower to embrace the growing power of social media. Read More

Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. One of the biggest objections business leaders make about the medium is the difficulty to measure success. Is that really the case?

Using analytics and other measurements, we can get a solid Read More

How exactly will Twitter and Facebook will influence SEO, the effect have already started to show or it will happen from the next year? Read More

One of the focus points for Social Selling University will be on the sales persons use of LinkedIn. I’m fairly certain that all my readers have a LinkedIn profile, if not you really need one. LinkedIn is a professional platform typically used for people to create a profile and keep in contact with Read More

This was a timely update from Paul as I was putting together the post on personal branding for sales people. Anyone that is serious as a sales person needs to be aware what their personal brand is.

Dealing with Customer 2.0 is hinged on being searchable and having a dense online identity that s Read More

Blogging is a learning experience that comes with millions of business benefits for any type of biz. Take a look at simple lessons learned after one-year blogging. Read More

It’s that time of year! I’m going to place my bets on the ones to watch in the social media world in 2011. There are some key trends emerging online for 2011 – social news, social commerce, social TV. I wanted to take a look at who is in a good position to emerge as a key player not just for consum Read More