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I just read a great blog: Why your social media initiatives will fail in 2011 by Adam Kmiec. It got me to thinking (very dangerous) about the root of what drives social media – content – and why so much of it stinks. So, I came up with a few reasons why:

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I must admit, this is not one of my favourite strategies. Why? I find forums to be time-consuming and I don't feel any sense of belonging, you know the community spirit where people are masterminding and helping each other. Well, that's my experience. What's yours? Read More

ostPost.com provides a newspaper style view of your Facebook stream that you can sort by links, videos and pictures. You can also use the YoLink custom search tool. Read More

This is #1 in a series of articles on getting started marketing your business on facebook – a series we’re calling”‘Tis the season to be social“

Yeaaa..you made it to Day 1, congratulations! The first step in getting your business on facebook is ..well, getting your business on facebook – that Read More

While your business does not have the star power of Harry Potter, you do have information that is valuable to your customers. Find your target and engage them. Read More

Starting a blog is a serious undertaking if you are going to use it as an active part of your marketing. A blog takes time to develop and blogging will not produce immediate results in terms of customer acquisition. But it will over time. The guys who are the top of the blogging game are seeing ben Read More

Cisco Webex is the market leader in online collaboration tools. The tools enable people to share ideas, documents, applications and even their desktop. Teams can work together in real time from any location.

Cisco WebEx needed to improve their awareness as a business collaboration tool across Eu Read More

Earlier in the week, I was sent an email from a colleague wishing me “Happy Holidays” and included was a link to a video that portrayed the story of the Nativity as told through social media. Personally, I found it to be very clever and in case you aren’t one of the nearly 2 million individuals to Read More

How much is a Facebook fan worth? $3? $10? $1,000?

Don’t feel bad if you have no idea. Pinning a value to a brand’s Facebook following is as elusive as uncovering the true value of Facebook itself.

That hasn’t stopped some from trying, though. Social media software publisher Vitrue ran some n Read More