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The other day I was amazed to discover that people in my own company aren’t using Twitter Lists as a routine part of their inbound marketing agency activities. Some even expressed the view that Lists are useless; others didn’t understand how they are useful. I was surprised because I use them all t Read More

Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – and showing no signs of abating. More enterprises embraced the business value of social media, coming to view it as Social Intelligence, a necessary competitive tool. Read More

Blogging is dying out according to some. Twitter and Facebook are replacing the traditional blog. Blog writing requires too much thought. And where are these premonitions coming from? Why blog posts of course! Read More

Do B2B marketers share buyers' attitudes, and if so do we really know what these attitudes are? John Bottom, director of content at Base One, explores the findings of the Buyersphere research.

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In my recent post on the value of connections, I spoke about providing your audience with content that makes your connection with them worth their time. But where does that content come from? Read More

An examination of the value of a social connection and what businesses place on them, and conversely, how businesses need to be providing value back Read More

The Big Book of Social Media Case Studies isn't just packed with great social media case studies, it's an IDEA book. I'm reading it. You should be, too.

I didn’t always know Bob – we met in a roundabout way, which is just about always the case for me. I don’t know about you, but indirect routes Read More

So, now that you’ve put together a social media strategy and automated it, your enthusiasm is fading. This article helps you with tips on how to outsource it to improve your social media presence. Read More

With 2010 coming to a close, it goes without saying that it has been a tremendous year for social media.

Facebook and Twitter have both enjoyed explosive growth, a growing number of companies have attracted venture capital, and spending on social media marketing is expected to jump.

As we loo Read More